Digital Marketing
Email Marketing
Email Campaign: Flash Sale
Three day flash sale email campaign created to move out old inventory. Revenue from the 3 day event, generated near $3k, reported from Google Analytics.
Email Campaign: Holiday
Holiday promotion linking to our Gift Guide landing page for all those last minute gifters.
Email Campaign: Black Friday
Promotional email creatives sent during our Black Friday Sale. Sent to a nationwide list.
Email Campaign: 5 Stars
One of our most engaged campaigns. Monthly reoccurring send, since our customers love reading fellow shoppers reviews and to see if their review is the one featured.
Email Automation: Lapsed Purchase
This email automation program was setup to reoccur every month and enrolled those who have not purchased with us in 6 months to try and get them re-engaged. This particular offer rewarded the customer with 250 points with purchase and was tracked by coupon code.
Email Automation Program: Welcome
Email program created for those first time customers and rewarded them with an incentive. Testing different offers usually every 3-6 months. This specific offer welcomed the customer with 10% Off their purchase. Coupon codes helped us track different incentives.
Email Campaign: Lauch
Brand new product exclusive to Mary’s. This was a promotional launch sent to a nationwide customer list to get the word out about the new supplement. Plus, a BOGO deal was marketed to sweeten the deal. A coupon code was setup and advertised in the eblast.
Email Campaign: New for the Rider
Monthly reoccurring campaign that’s one of our customer favorites. New arrivals for the rider advertises apparel and rider gear. Open rates average from 10-12% from our engaged contact list.
Email Campaign: New Brands
Another popular campaign send. When new brands come in, they are always advertised to get the word out.
Email Campaign: Annual Sale
Promotional campaigns created to advertise our annual January sale in-store and online. The campaigns main focus is to boost sales to move out old inventory and make room for new stock at the beginning of the year.