Packaging Design: Trick Treat - Healthy Horse Treats
Project: Design a label for an exclusive horse treat product sold in-store and online. In addition, led marketing efforts to promote and build awareness for this new product across digital and print, including email, SMS, digital ads, flyers, and more.
Apple-flavored treats for all horses. Healthy rewards for your horse or pony - that’s filled with a good source of fiber, low sugar, grain-free, and breaks apart easily.
Logo Design
Color Palette
Typography
Design Inspiration & Notes
Trick Treat label designs
• Product is packaged in a resealable container to keep treats fresh
• Idea was to create something fun but also call out the healthy nutrition facts in addition to pointing out the apple flavor
• Highlighted the logo with a fun font, which captured the playful side of horses. Added an apple silhouette in the logo + created an icon to capture the flavor.
Horse Treats Nutrition Call-Outs:
• No Sugar Added
• Grain Free
• High Fiber
• Low Starch
• Breaks apart easily
• Healthy
Package Design
Front and back label designs for the Trick Treat container. I ordered the label as a sticker roll for the most cost-effective and easiest use for the shipping department.
Final Label Design
Final designs for the front and back label for the Trick Treat container.
FRONT LABEL:
BACK LABEL:
